PART 1

THE CHARACTERS

September 2013, dressed up in blue owl one-pieces (don’t ask) and fully caffeinated, Aidan and Joe sprint over an obstacle course set up by Red Bull UK. They shake hands for the first time and have absolutely no idea that this moment marked the first of many unusual challenges they would tackle together in their future.

Part 2

THE SETTING

10 years on, Joe was relocating to California and Aidan was in London struggling with a bad reaction to the covid vaccine. Aidan reaches out to Joe to catch-up and take his mind off his symptoms, they recall stories from previous travel adventures, discuss their common interests in entrepreneurship, photography and storytelling.

Part 3

THE PLOT

Aidan and Joe ponder on trends and pain points related to their common interests, questions and ideas begin to form…

“We recognised that the accelerated trend in home-office meant that people now care more than ever about how their home looks and feels, “what’s on the wall behind you!?” has become such a common icebreaker on zoom calls that many of us have started to pay much closer attention to our own and other people’s”

PART 4

THE CONFLICT

 With billions of photos in the world, how many really tell a story? 

Why are framed, gallery quality pieces so inaccessible to the general public?

Why is it so difficult for talented photographers to get their art into people’s homes?

How would two people, now thousands of miles away, one bed bound and the other navigating a new country, going to launch a business together that could bring stories to life from across the world.

PART 5

THE RESOLUTION

Serendipity Studio was born through an idea to partner with the world’s most adventurous photographers, bringing their stories to life on people’s walls through art-gallery quality framed prints.

Since launching, Aidan’s health has improved significantly and Joe has settled in a house near San Diego that will showcase Serendipity Studio’s work.